Press & Media
Resources for journalists and media professionals covering BuyersMarket and Jamaica's grocery price intelligence revolution.
Quick Facts
Key information about BuyersMarket
Public Launch
Beta Testers
Products Tracked
Stores Covered
Launch Market
Brand Guidelines
Official brand identity for media use and press coverage
BuyersMarket
Jamaica's Grocery Price Intelligence App
BuyersMarket helps Jamaican families track grocery prices, compare stores, and know the best time to buy — saving money on every trip. Our design philosophy is “Island Oasis meets Modern Fintech” — combining Jamaican cultural vibrancy with the trustworthiness of financial technology.
Tagline
Know When to Buy.
Always with a period. Never “and Where.”
Descriptor
Jamaica's Grocery Price Intelligence App
Never “price comparison app.”
Value Proposition
Track prices. Compare stores. Save more.
Key Differentiator
A-B-C price ratings tell you instantly if it's a deal
Color Palette
Primary — “Caribbean Savings”
Emerald Green
#00C853Primary brand color — CTAs, buttons, links
Green Light
#00E676Hover states, gradients, highlights
Green Dark
#006118Dark accents, gradient stops
Accent — “Mango Gold”
Mango Gold
#FFC107Accent color — deals, emphasis, premium
Gold Dark
#FF8F00Darker gold accents, gradient stops
Key Gradients
Hero Gradient — Hero sections, major CTAs
Gold Gradient — Deal highlights, premium badges
A-B-C Price Rating System
Our core differentiator. Labels and colors are locked — always use these exact terms.
Grab It!
#00E676At or near the 90-day low — buy now, stock up
Fair Price
#FFAB40Within 10% of the 90-day low — good enough to buy
Hold Off
#FF5252More than 10% above the 90-day low — wait for a drop
Typography
“Clarity First” — optimized for mobile readability in Jamaica's mobile-first market.
Primary
Plus Jakarta Sans
Modern geometric sans-serif for body text and UI. Excellent readability on mobile.
Display
Clash Display
Bold, distinctive headers that create strong brand recognition.
Monospace
JetBrains Mono
Used for prices and numbers. Clear digit distinction so J$1,234 is never misread.
Price Typography (always JetBrains Mono, always JMD)
Current Price
J$1,299.00
Old Price
J$1,599.00
Savings
Save J$300
Voice & Tone
Friendly, Not Formal
Warm and approachable. We speak to families, not corporations.
Local Flavor
Jamaican personality shines through — authentic and culturally grounded.
Empowering
"You're in control of your budget." We help, not lecture.
Celebratory
Big wins deserve recognition. Savings milestones are worth celebrating.
Mascot: Penny
Penny is BuyersMarket's friendly piggy bank mascot. She guides users through deals, celebrates savings milestones, and makes grocery price intelligence fun and approachable.
Brand Do's & Don'ts
Do
- •Call it "grocery price intelligence"
- •Use "Know When to Buy." (with period)
- •A = "Grab It!", B = "Fair Price", C = "Hold Off"
- •Show prices in JMD (J$)
- •Use real Jamaican product and store names
Don't
- •Call it a "price comparison app"
- •Say "Know When and Where to Buy"
- •Use "Good Enough" for B rating
- •Show prices in USD
- •Use mock or placeholder product names
Press Releases
Official announcements and company news
April 2026
LaunchBuyersMarket Public Launch in Kingston & St. Andrew
BuyersMarket opens to all Jamaican shoppers with a free mobile app (iOS and Android), real-time A-B-C price ratings across 31 stores and 18,324+ products, and an AI-powered WhatsApp bot for community price submissions.
March 2026
Beta LaunchBuyersMarket Launches Beta Program with 200 Jamaican Families
BuyersMarket, Jamaica's grocery price intelligence app, opens its beta program to 200 families in Kingston & St. Andrew, giving them real-time A-B-C price ratings across 31 stores and 18,324+ products.
February 2026
ProductBuyersMarket Mobile App Enters Final Testing Ahead of Beta Launch
The BuyersMarket mobile app enters final QA, featuring barcode scanning, receipt OCR, shopping lists with A-B-C price ratings, and personalized deal alerts across 31 stores in Kingston & St. Andrew.
January 2026
CompanyBuyersMarket, Inc. Incorporated as Delaware C Corporation
Dr. Jody-Ann S. Jones formally incorporates BuyersMarket, Inc. as a Delaware C Corporation, establishing the legal foundation for Jamaica's first grocery price intelligence platform. The platform's price database surpasses 18,324 products across 31 stores.
Company Story
The people and mission behind Jamaica's grocery price intelligence revolution
The Problem We're Solving
55%
of Jamaicans face food insecurity, spending a disproportionate share of income on groceries
40%+
price variation between stores for the same product — shoppers have no easy way to compare
Zero
existing tools to track grocery price trends over time in Jamaica
Dr. Jody-Ann S. Jones
Founder & CEO
Dr. Jones founded BuyersMarket to bring data-driven grocery price intelligence to Jamaica. With a PhD in International Political Economy and certifications in AWS Machine Learning and Data Engineering, she built every component of the platform — from the data pipelines and AI-powered WhatsApp bot to the interactive dashboard and mobile app.
Her research into Caribbean food security revealed that Jamaican families lack the tools to make informed grocery decisions. BuyersMarket was built to change that — transforming raw price data into actionable intelligence that helps families stretch every dollar.
Education
PhD, International Political Economy
Certifications
AWS ML Engineer, Data Engineer
Focus
Data Science, Food Security, AI
Company Boilerplate
BuyersMarket is Jamaica's grocery price intelligence platform. Founded in 2026, BuyersMarket tracks over 18,324 grocery products across 31 stores in the Kingston Metropolitan Area, helping families know when to buy and save on every trip. The platform features an A-B-C price rating system that instantly tells shoppers whether a price is a deal, fair, or overpriced based on 90-day historical trends. BuyersMarket combines automated data pipelines, AI-powered community submissions via WhatsApp, and an interactive analytics dashboard to bring unprecedented price transparency to Jamaica's grocery market.
Media are welcome to use this boilerplate in articles and press coverage.
Media Kit
Download brand assets, logos, and press materials
Company Fact Sheet
Quick-reference overview for press and media
Company Name
BuyersMarket, Inc.
Incorporation
Delaware C Corporation
Founded
2026
Founder & CEO
Dr. Jody-Ann S. Jones
Headquarters
Kingston, Jamaica
Mission
Bring grocery price transparency and intelligence to Jamaican families
Product
Grocery price intelligence platform — web dashboard, mobile app, and WhatsApp AI bot
Core Feature
A-B-C price rating system based on 90-day historical price trends
Products Tracked
18,324+
Stores Covered
31 stores across Kingston & St. Andrew
Current Prices
20,957
Stage
Beta (200 testers) — Public launch April 2026
Technology
Next.js, Flutter, PostgreSQL, Firebase, DuckDB-WASM, Gemini AI, Cloud Functions
Website
buyersmarket.app
Press Contact
Get in touch for interviews, quotes, or media inquiries
Media Inquiries
Response Time
We aim to respond to all press inquiries within 24-48 hours. For urgent requests, please mention "URGENT" in your subject line.
Interview Topics
- •Caribbean grocery market opportunity
- •WhatsApp + AI as zero-infrastructure data collection
- •Timing intelligence as a retention engine
- •Solo-built MVP and founder-market fit
- •Scaling price intelligence across island economies
Company Milestones
Key moments in BuyersMarket's journey to launch
April 2026
UpcomingPublic Launch
BuyersMarket opens to all Jamaican shoppers across Kingston & St. Andrew.
March 2026
UpcomingBeta Program Opens
200 families begin testing the full platform — dashboard, WhatsApp bot, and mobile app.
February 2026
NowMobile App Final Testing
Barcode scanning, receipt OCR, shopping lists, and personalized deal alerts enter final QA ahead of beta launch.
January 2026
BuyersMarket, Inc. Incorporated
Delaware C Corp established. Price database surpasses 18,324 products across 31 stores and 20,957 current prices.